{"id":135011,"date":"2023-10-06T03:19:03","date_gmt":"2023-10-06T03:19:03","guid":{"rendered":"https:\/\/allmybiznews.com\/?p=135011"},"modified":"2023-10-06T03:19:03","modified_gmt":"2023-10-06T03:19:03","slug":"rooster-teeth-changing-revenue-tactics-moving-its-content-from-youtube-to-its-website","status":"publish","type":"post","link":"https:\/\/allmybiznews.com\/business\/rooster-teeth-changing-revenue-tactics-moving-its-content-from-youtube-to-its-website\/","title":{"rendered":"Rooster Teeth Changing Revenue Tactics, Moving Its Content From YouTube To Its Website"},"content":{"rendered":"<p>Rooster Teeth is moving its content from YouTube to its own website, a move designed to bolster revenue that will allow them to create more content. <\/p>\n<p>In a video posted to X, showrunner Kerry Shawcross said that &#8220;YouTube revenue is just not cutting it for us anymore.&#8221; He noted that watching a video on the Rooster Teeth website with an ad delivers &#8220;five to ten times more value&#8221; to the company than a view on YouTube. &#8220;It just doesn&#8217;t make sense anymore for us to have our whole back catalog on YouTube.&#8221;<\/p>\n<p>Headquartered in Austin, Texas, Rooster Teeth celebrated its 20th anniversary this year as a production company. It is currently a subsidiary of Warner Bros. Discovery. Its popular streaming shows include <em>Red vs. Blue<\/em> (the third-longest running episodic web series of all-time, having premiered in 2003) and <em>Camp Camp.<\/em> It also released the feature film<em> Lazer Team<\/em>, and hosts the annual RTX convention. <\/p>\n<h3>Related Stories<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/deadline.com\/wp-content\/uploads\/2023\/09\/Mary-Ellen-Coe-.-YouTube.jpg\"><span>Executives<\/span><\/p>\n<h3>YouTube Chief Business Officer Mary Ellen Coe On NFL Sunday Ticket &quot;Exceeding Expectations&quot;, Unexpected Disney-Charter Plugs &amp; More<\/h3>\n<\/article>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/deadline.com\/wp-content\/uploads\/2023\/09\/Susanne-Daniels-2.jpg\"><span>Guest Column<\/span><\/p>\n<h3>Confessions Of A Longtime TV Executive: Susanne Daniels On How The Development Process Should Change &#8211; Guest Column<\/h3>\n<\/article>\n<p>To increase revenue, the company has created a subscription it&#8217;s calling FIRST. The model provides exclusive and earlier access to content and discounts to the company&#8217;s merchandise store. <\/p>\n<p>As of September 2021, Rooster Teeth&#8217;s primary YouTube channel had 9.18 million subscribers and generated more than 6 billion video views. <\/p>\n<p>Deadline has reached out to YouTube corporate for comment and will update with its response. <\/p>\n<h2>Must Read Stories<\/h2>\n<h3>&#8216;Star Wars&#8217; Pics Head To Disney Linear Nets; Shared With Turner Nets Under New Deal<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/deadline.com\/wp-content\/uploads\/2023\/10\/star-wars.jpg\"><\/p>\n<h3>Amazon Cutting More Than 5% Of Staff In U.S. &#038; Overseas Communications Units<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/deadline.com\/wp-content\/uploads\/2023\/08\/Amazon-hq.jpg\"><\/p>\n<h3>Kevin Costner Western &#8216;Horizon: An American Saga&#8217; To Hit Theaters In Two Chapters<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/deadline.com\/wp-content\/uploads\/2023\/10\/HORIZON-AN-AMERICAN-SAGA-e1696522610483.jpg\"><\/p>\n<h3>Ready For It? &#8216;Eras Tour&#8217; Tops $100M In Advance Sales Worldwide<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/deadline.com\/wp-content\/uploads\/2023\/08\/GettyImages-1604741516.jpg\"><\/p>\n<h2>Read More About:<\/h2>\n<p>Source: <a href=\"https:\/\/deadline.com\/2023\/10\/rooster-teeth-changing-tactics-moving-content-from-youtube-to-website-1235565618\/\" target=\"_blank\" rel=\"noopener\">Read Full Article<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rooster Teeth is moving its content from YouTube to its own website, a move designed to bolster revenue that will allow them to create more content. In a video posted to X, showrunner Kerry Shawcross said that &#8220;YouTube revenue is just not cutting it for us anymore.&#8221; He noted that watching a video on the Rooster Teeth website with an [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":135010,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rooster Teeth Changing Revenue Tactics, Moving Its Content From YouTube To Its Website - All My Biz News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/allmybiznews.com\/business\/rooster-teeth-changing-revenue-tactics-moving-its-content-from-youtube-to-its-website\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rooster Teeth Changing Revenue Tactics, Moving Its Content From YouTube To Its Website - All My Biz News\" \/>\n<meta property=\"og:description\" content=\"Rooster Teeth is moving its content from YouTube to its own website, a move designed to bolster revenue that will allow them to create more content. 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