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Isaacson’s pedigree has evidently helped give an early commercial boost to the 688-page Simon & Schuster title, which is already No. 3 on the Amazon charts. Yet its publication Tuesday has also been greeted by many strikingly negative reviews. Novelist Gary Shtyngart, writing in The Guardian<\/em>, panned the book as an “insight-free doorstop,” while Brian Merchant in the LA Times<\/em> assailed what he felt was Isaacson’s bias, concluding that “it’s time to retire the entire genre of ‘great innovator’ biographies.” Kara Swisher and Scott Galloway also tore into the book on their top-rated podcast Pivot<\/em>. “I wanted a little more analysis, from the smart person that Walter is,” Swisher observes. “It actually makes Elon boring <\/em>… and it doesn’t feel soaring in any way.” Galloway complains that the book’s “idolatry” ends up marginalizing or excusing cruelty, misogyny, anti-Semitism and other dark aspects of the story.<\/p>\n Of course, the review game is not what it once was, and vox populi<\/em> support tends to drown out establishment criticism, just as it is in the movie business and elsewhere. On Goodreads and Amazon, the book currently has 4.5 stars out of 5, with most readers having a similar response to that of Will Oremus in his review for the Washington Post<\/em>. “Isaacson prioritized revealing anecdotes and behind-the-scenes reportage over a sophisticated critical lens,” he wrote in a mixed-to-positive notice.<\/p>\n Emanuel plays a part in two of the book’s most eye-popping passages, at least to readers of this website. After Musk bought Twitter for $44 billion last year, a period of chaos ensued as thousands of employees were cut loose, including the former executive management team. Amid doomsday predictions and damning accounts from insiders, Emanuel delivered a pitch to Musk, a longtime friend who for a time had a seat on the board of directors of Endeavor Group Holdings. For a fee of $100 million, Isaacson writes, Emanuel said he and a group from Endeavor, would run Twitter. The hired hands would cut costs, repair relations with advertisers and overhaul the corporate culture.<\/p>\n The response? Musk lieutenant Jared Birchall quickly shot down the idea, according to the book, calling Emanuel’s outreach via the encrypted text service Signal ““the most insulting, demeaning, insane message.”<\/p>\n![](\"https:\/\/deadline.com\/wp-content\/uploads\/2023\/09\/GettyImages-1662783126.jpg\")
Media<\/span><\/p>\nElon Musk Says "Something Good Will Come Of This" After Senate's AI Forum, Chuck Schumer Signals AI Legislation Coming "In The General Category Of Months" — Update<\/h3>\n<\/article>\n
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Breaking News<\/span><\/p>\nADL Launches Media & Entertainment Institute To Fight Jewish Tropes On Screen Amid Rising Antisemitism<\/h3>\n<\/article>\n
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