A.O.C. Had a Catchy Logo. Now Progressives Everywhere Are Copying It.

The slanted text in Alexandria Ocasio-Cortez’s logo, and its break from the traditional red, white and blue color palette, has formed a new graphical language for progressivism. Imitators abound.


By Shane Goldmacher

In her three years in the national spotlight, Alexandria Ocasio-Cortez has become the undisputed face of unabashed progressivism. But there is another hidden-in-plain-sight legacy of her 2018 primary victory: Her campaign logo and poster have reshaped the visual branding of the left.

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