Starbucks makes big change to paper cups – and drinks will soon cost you more
Starbucks is to push prices up for all drinks sold in paper cups, the coffee chain has announced.
A trial charge will be rolled out across 950 stores after a three-month pilot project in London.
The charge will see all branches add 5p on to the cost of any drink purchased in a paper cup in a bid to reduce waste.
Customers using plastic cups already receive a 25p discount on any Starbucks drink, aimed at reducing paper waste.
The coffee chain said it’s seen a 126% uplift in the use of reusable cups since launching the 25p discount in January.
Earlier this week, the company also announced plans to eliminate single-use plastic straws globally by 2020, with a Starbucks strawless lid on all iced coffee, tea and espresso beverages.
The new top has already launched in 150 stores across Europe, Middle East and Africa and will reach all stores through a phased rollout.
Martin Brok, president or Starbucks Europe, Middle East and Africa said: "Extending this to all our stores across Britain is an exciting step and we’re hoping this charge will remind customers to rethink their use of single-use plastic as it has with plastic bags."
Beating food waste
Trewin Restorick, CEO and Founder of Hubbub said: "Single-use plastics is an issue that has become more significant in people’s minds than ever before.
"The trial proved this, showing that customers have an increased awareness of the need to reduce waste from single-use cups.
"A 5p charge is an effective way to prompt this change. We look forward to discovering what more can be done to encourage people to use reusable cups."
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