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Etsy’s stock price soared early Tuesday after Elon Musk said he was a fan of the online craft marketplace.
Shares in the Brooklyn-based company spiked within minutes of the billionaire Tesla chief’s early-morning Twitter post touting its quirky homemade goods.
“I kinda love Etsy,” Musk told his nearly 43 million followers at 6:25 a.m. The stock had surged some 8.8 percent about an hour later to trade at $227.25 as of 7:27 a.m., putting it in a position to beat the all-time high of $225.74 it reached last week.
Musk also indicated that he’d used Etsy to buy his dog a “hand knit wool Marvin the Martian helm,” referring to the Looney Tunes character.
The Twitter endorsement from the world’s richest man added to a winning streak for Etsy, which more than doubled its revenues in the first nine months of last year as customers flocked to the site for face masks and other goods amid the COVID-19 crisis.
Etsy even made it into the S&P 500 in September, three months before Musk’s Tesla was added to the benchmark stock-market index.
Etsy’s massive spike was the latest example of how Musk’s tweets have the power to make or break a stock.
After Musk urged his followers to use the encrypted messaging app Signal earlier this month, a small medical device company with a similar name, Signal Advance, saw its stock price explode by 400 percent in a single day.
The shares have since fallen back to their normal levels following news reports about the ticker confusion.
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