Salesforce To Buy Datorama

Software giant Salesforce (CRM) has agreed to buy Datorama, a cloud-based, AI-powered marketing intelligence and analytics platform for enterprises, agencies and publishers.

The deal is worth a reported $800 million, according to the Israeli news site Ctech.

Datorama enables more than 3,000 leading global agencies and brands—including PepsiCo, Ticketmaster, Trivago, Unilever, Pernod Ricard and Foursquare—to optimize marketing campaigns, automate reporting and make data-driven decisions faster.

Salesforce expects the acquisition of Datorama to improve the power of Marketing Cloud with expanded data integration and intelligence.

by RTTNews Staff Writer

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