Rocky Mountain Harley-Davidson in Littleton closing its doors at end of month.

Rocky Mountain Harley-Davidson, a longtime motorcycle dealership in Littleton, is shutting down at the end of the month.

“Based on changes in this overall market, and in accordance with Harley-Davidson Motor Company’s network strategy, we will be retiring as an authorized Harley-Davidson dealership,” RMH-D said on Facebook.

The dealer sells new and pre-owned motorcycles, and the business also includes a service, parts, and merchandise departments.

Founded in 1979, Rocky Mountain Harley-Davidson pitched its products and services to clients and Harley motorcycle enthusiasts as “A Way of Life.”

The dealer announced on Wednesday that the closure will happen on Feb. 28.

“It is with heavy hearts, unforgettable memories, friends that have become family, and years of gratitude” that the dealership will cease as RMH-D, it said on Facebook.

“Our customers have kept us persevering through unimaginable times, and we can only hope to have them remember us, like we will remember them,” RMH-D said. “This isn’t what we envisioned for our staff, our family, or the future of Rocky Mountain Harley-Davidson, but we will respectively take a bow, and always remember that we…will always be, a way of life.”

The announcement was signed: “Thank You, The Owners and Staff at Rocky Mountain Harley-Davidson.”

Harley-Davidson Inc. is an American motorcycle manufacturer founded in 1903 in Milwaukee, Wis.

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