Kobe Bryant’s deal with Nike has ended as LA Lakers great’s estate did not agree to a contract extension
The estate of former Los Angeles Lakers star Kobe Bryant and Nike did not agree to a contract extension, the shoe company confirmed to USA TODAY Sports.
“Kobe Bryant was an important part of Nike’s deep connection to consumers," Nike said in a statement to USA TODAY Sports and other outlets. "He pushed us and made everyone around him better. Though our contractual relationship has ended, he remains a deeply loved member of the Nike family.”
It is not immediately clear what factors contributed to the dissolved relationship. Bryant, who signed with Nike in 2003 after originally being an adidas client, was heavily involved with the vision and design of his shoes.
Ever since his passing on Jan. 26, 2020, Bryant's widow, Vanessa, has overseen his various business affairs. Vanessa has been involved with "Granity," the storytelling company that Bryant founded. But on May 16, 2020, the Mamba Sports Academy retired “Mamba” from its name at the Thousand Oaks and Redondo Beach facilities. Bryant, who gave himself that nickname earlier in his 20-year NBA career, partnered with the Sports Academy in 2018 roughly two years after it first opened.
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