Ford’s Blue Oval adorns Versace men’s line at Milan Fashion Week

Built Ford Tough just kicked it up a notch.

The luxurious Versace Fashion House reached out to Ford Motor Co. for a one-year licensing deal and introduced a men’s clothing line splashed with classic Ford logos during the 2019 Fall-Winter collection at Milan Fashion Week in Italy.

“Was it a collaboration with Ford that got Versace all revved up this season?” asked Women’s Wear Daily, a fashion industry authority for 100 years. “The Italian brand adopted the swirly blue Ford logo as a motif on trousers, miniskirts, shirts and a lovely color-blocked leather jacket with a retro feel. Versace said the brand teamed with Ford to channel the ‘excitement of buying your first car,’ and the masculine energy around a powerful engine.”

Ford was the surprise ingredient during a runway show on Jan. 12.

The Versace Man collection “reflects on the modern concept of man, an idea of masculinity that pushes the boundaries and breaks the rules of menswear by challenging notions and stereotypes,” the clothing company said in a news release.

“Only a confident man is able to see beyond the status quo and challenge it. This newly found attitude gives him the freedom and security to ignore conventional norms around beauty, and even more so, around masculinity.”

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