Dan Le Batard’s Meadowlark Media agrees to licensing, distribution deal with DraftKings
Nearly four months into post-ESPN life, Dan Le Batard has a new home.
Le Batard's fledgling company, Meadowlark Media, and gambling/daily fantasy mainstay DraftKings have entered into a distribution and sponsorship deal.
The two companies will jointly distribute "The Dan Le Batard Show with Stugotz" — in addition to the ventures currently in the works — across audio, television, digital and social channels.
The deal, according to The Wall Street Journal, will pay Meadowlark $50 million over three years. Earlier this month, Meadowlark CEO John Skipper — the former ESPN boss — announced a $12.6 million Series A funding round.
"Thank you, DraftKings, for empowering us with the exhilarating combination of rocket fuel and total freedom,” Le Batard said in a release announcing the arrangement. “I’m overjoyed to team with a fearless creative partner who sees the future and wants to help us change it. DraftKings believed in us, our principles and our mission enough to give us a freedom no scared corporation or traditional media partner ever could or ever would. To our fans, know that DraftKings is the reason you aren’t behind a paywall."
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