When Black Friday 2018 starts in the UK – key dates and what deals are live now

Black Friday fast approaching but there are plenty of major retailers already releasing deals.

Amazon, Superdrug, Smyths Toys, AO.com, Carphone Warehouse and Halfords – have unveiled early bird savings on hundreds of items ahead of the major shopping event which officially kicks off on Friday 23 November.

Shoppers can snap up now items ahead of the big rush for Christmas in what was once a US-only event. Now the global fixture rakes in millions of pounds and has become one of the most significant dates in the shopping calendar.

If you’re curious to know more about how Black Friday came about or what to expect, keep reading our guide below, and check back for all the latest updates as they are announced.

Best Black Friday deals

Tech and electricals

  • AO.com – Samsung UE43NU7020 43" Smart 4K Ultra HD TV, £349 (was £499) – save £150

  • Currys PCW World – HP 15-da0596sa 15.6" Laptop, £399 (was £599) – save £200

  • Very.co.uk – Dyson V8 Absolute Cordless Vacuum Cleaner, £349

  • Amazon – Echo Plus (1st Gen) with built-in smart home hub and Philips Hue White E27 Bulb, £89.99 (was £139.99) – save £50

  • Carphone Warehouse – Sony XZ Premium sim-free handset, £299 (was £449) – save £150

  • Amazon – Shark Cordless Stick Vacuum Cleaner [IF250UKT], £269.99 (was £479.99), saving £200

  • AO.com – KitchenAid Artisan 5KSM156BCA Stand Mixer, £299 (was £599) – save £300

  • Currys PC World – APPLE iPad mini 4 – 128 GB, £299 (was £399) – save £100


  • Smyths Toys – Fisher-Price Roaring Rainforest Baby Jumperoo, £69.99 (was £104.99) – save £35

  • Very – Disney Princess Princess Belle Dollhouse, £74.99 (was £149.99) – save £75

  • George at Asda – Hot Wheels Electric 30 inch Slot Track, £45 (was £74.97) – £29.97

  • Halfords – Maserati Gran Cabrio electric ride-on car, £140 (was £200) – save £60

  • Very – Hatchimals Mystery Egg, £39.99 (was £59.99) – save £20

  • George at Asda – Nerf N-Strike Elite AccuStrike Series Precision Strike Set, £35 (was £69.97) – save £34.97

Fashion and beauty

  • Superdrug – Revolution Christmas Tree Calendar, £80 (was £120) – save £40

  • Amazon – Beauty Advent Calendar, £40 (was £50) – save £10

  • Holland & Barrett – 25 Days Of Cleaner Beauty Calendar, £34 (was £70) – save £36

  • Very – Calvin Klein Contradiction For Women 100ml EDP, £25 (was £68) – save £43

  • Superdrug – Babyliss Diamond Heated Hair Straightening Brush, £39.99 (was £79.99) – save £40

How to get an extra £15 off ANYTHING you buy during Black Friday

If you plan to do plenty of shopping online, join cashback site Quidco and claim £15 cashback on any purchase. Just follow the steps below to claim:

Shoppers will then receive their bonus as soon as your purchase is confirmed.

How do cashback sites work?

  • Instead of shopping directly through a store online, you access the retailer through a cashback website who will then get paid (by the brand) for ‘referring’ you to them.

  • Your transaction will continue as normal and your item will still arrive directly from the retailer, but the cashback website will pay you a cut of this payment as a reward for using its services, and as an incentive to encourage you to return.

  • This amount can be anything from 1% to £100 of your total spend – and you can use voucher codes to boost your saving that little bit further.

  • Your cashback will be sent back to you through your cashback account around 7-10 working days later.

  • However, with more complex services like travel and financial products, this period can be extended to six months.

When is Black Friday 2018?

This year Black Friday falls on Friday 23 November 2018.

Black Friday 2018

What is Black Friday?

Black Friday was originally an American tradition, dropping on the day after Thanksgiving each year.

Retailers offer massive discounts on masses of products in an attempt to persuade you to spend your hard earned cash in the run-up to Christmas.

But UK retailers have jumped on the bandwagon over the last few years thanks to the likes of Amazon and Wal-Mart-owned Asda, so bargain-hunters over here now get the chance to snap up incredible deals in the lead up to the festive period.

However, the UK event has become increasingly focused online, with British shoppers and retailers shunning the often chaotic scenes witnessed across America during the sales.

Why is it called Black Friday?

Nobody’s entirely sure, but most suggestions relate back to how businesses and retailers detail their finances.

Many shops see the biggest profits of the year on Black Friday and businesses will detail their gains in black ink (and losses in red ink), hence the name.

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