One creative career path: How Jen Gotch went from pre-law student to co-founding ban.do

Our series “How I became a …” digs into the stories of accomplished and influential people, finding out how they got to where they are in their careers.

Editor’s note: This interview has been edited for brevity and clarity.

Jen Gotch is equal parts moxie, glitter, and feelings – and she’s not afraid to talk about any of it.

From a degree that she originally intended to get her into law school to jobs as a house cleaner, personal assistant, copywriter and food stylist, Gotch found her niche in the creative space. As the co-founder and chief creative officer of ban.do, a gift, tech, stationery and accessories shop, Gotch spends her days doing everything from championing mental health awareness to helping design and cultivate the imaginative, playful inventory for which ban.do is known.

USA TODAY caught up with Gotch to talk about everything from jumping on trampolines and food styling to being appreciative of failure and understanding the importance of strengthening your emotional intelligence.

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