Gillette ‘Masculinity’ Ad Draws Activist Praise, Right-Wing Ire

Gillette made a risky bet with a new ad referencing the #metoo movement and questions around “toxic masculinity.”

If the intention was to stir the debate, it succeeded. The ad drew immediate, impassioned reactions on social media: calls for boycott of parent company Procter & Gamble Co. from men who said they were offended by “political correctness” and praise from people who called it brave to challenge gender norms.


Gillette’s new ‘The Best Men Can Be’ ad has a message about toxic masculinity


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Gillette’s New Campaign Takes on Toxic Masculinity in a Way You’ve Never Seen Before


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